Start-Up Ventures Believes...

1. Our integrity and the integrity of our entrepreneur partners is the backbone of our business relationship.

2. Market Strategy is the crux of our business. Everything starts and ends with the customer.

3. Original thinking and innovation combined with defensible barriers can overturn markets.

4. Strong management practices, experience and attention to detail are essential to positioning a venture for rapid and sustained growth.

5. Entrepreneurship requires tremendous humility. As entrepreneurs we can often be blinded by our egos and passion; thus it is crucial that we’re able separate ourselves from our enthusiasm, remain objective and listen closely to the critiques of our customers and expert advisors.

6. Venture creation is never easy; it involves regular confrontation of seemingly insurmountable obstacles that test the will of the entrepreneur. We do it because we like to win.

7. Survival of a venture depends on conserving cash, especially early on. A venture that runs out of cash is a diminished opportunity, possessing little or no leverage to work with customers, investors or strategic partners.

8. Venture development resources available in the regional business community offer real value and should be utilized to the fullest extent possible.

9. Maintaining an ever-expanding network of expert advisors and business partners is the key to opening doors to new opportunities.

10. The true success of a venture is defined by a timely and substantially profitable exit. Securing investment, a large customer or a strategic partnership are all positive developments, but they are merely milestones on a long journey.